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Showing posts with label marketing campaign. Show all posts
Showing posts with label marketing campaign. Show all posts

Tuesday, 7 February 2012

London Edge Trade Show

So this weekend I headed down to London Edge Trade Show. This was the first trade show of the year, and the first trade show for me representing Bridge & Stitch! This month is February and it is time for my Marketing Campaign! - to hit the world with the word of Bridge & Stitch. It will become so popular that soon people will wonder how they got by before Bridge & Stitch was in their life, I'll be making so much money that I will even be able to set up my own independent charity that my brother will run and I will also fund my boyfriends ambition of setting up his own restaurant.... ok ok, I'm getting a bit carried away but it's good to have ambition and dreams.. right?!?
So the day started at 7am, dragging ourselves out of bed ready to hit the snowy roads at 8am. Getting to London was a bit of a mission and we didn’t get off to a great start arriving in London massively late! Chris though occasionally (not very often) has a genius idea and we altered our route and headed straight for the show!
Arriving to the warmth of Olympia was very welcoming and it was finally time to get down to business! Being my first ever visit to London Edge I wasn’t really sure what to expect so walking into the hall to find a person walking around on stilts in an amazing outfit took me aback slightly and set the tone for the rest of the day. This show really is alternative!
Chris came in with me disguised as a 'buyer' for Bridge & Stitch and I quickly ran away from him so that I could approach stands by myself. The thought of making an idiot out of myself whilst trying to do a selling pitch for Bridge & Stitch is bad enough without having an audience to laugh at me too!!
I spoke to some really nice people who had a great collection of clothes and I hope the show went well for them. These included Lady K Loves and Miss Fortune.
If you are into your leathers, punk, gothic looks or enjoy the skater, streetwear lifestyle this show is definitely for you!
It was an interesting day and a good icebreaker into the start of the trade show season! Bring on Margin and Spirit next week!


Cycles and Spoons xxx

Friday, 3 February 2012

Branding has arrived!

There is nothing more satisfying than feeling like you are truly part of a business. You can therefore imagine the feeling of abandonment when attached to a company with no name, no branding and therefore no identity. I felt like I was hovering in Purgatory unsure what my fate would be!
The good news however is that I definitely feel like I successfully reached heaven!
My business cards arrived today, check them out...

Don't they look beautiful :-D . I can safely say that I was more excited than a little kid at christmas when the delivery man turned up at my house! I owe James Huyton drinks for at least the next three years for all the effort and time he has put in to my branding. What a legend!!
What's more.. today my brochure will be finished so now when I go to London Edge Trade Show this weekend I will be armed with all things Bridge & Stitch, ready to begin my serious few months of marketing campaigns! AND I designed my website this week and although it is experiencing a few technical difficulties, click here and check it out! Just cross your fingers and pray it works!!!
Now I have my business card, website and brochure I feel like this business is real, like truly real! And boy does it scare the s.h.i.t out of me!!!! I'm broke and some how I now need to make some money!! BRING IT ON!
BIG LOVE
cycles and spoons